11 – 13 February 2018

London like Milan Paris and New York is the center of Fashion and design. Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side.

The Festival of Fashion brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead. London has always been one of our favourite cities and it was a pleasure to attend Pure London and showcase our Geniusbowtie collection. We were happy to participate and be a part of the upcoming brands, new ideas, innovations and of course the shopping, eating and cultural activities this great cit had to offer.


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