GENIUSBOWTIE is a hand crafted unique bowtie made with assorted natural bird feathers, designed to change the traditional way we look at bowties.

9 – 12 January 2018 &  10 – 13 January 2019

Pitti Uomo dates to February 12, 1952 when Giovanni Battista Giorgini, a descendent of a noble family from Lucca, set up the fashion show in his own Florentine residence: Villa Torrigiani. Originally called the First Italian High Fashion Show, journalists and buyers from all over the world were invited to attend runway shows hosting some of Italy’s most important fashion brands.

After its huge success, the event was moved to a different location the following year: Florence’s Grand Hotel. It wasn’t until later years that Pitti Uomo was cemented in its historic location: the Sala Bianca in Pitti Palace, responsible for its name.

The “official” birthdate of Pitti Uomo (as we know it today) dates to 1972, the year in which the event became solely dedicated to men’s fashion.

Pitti Uomo is today housed in Fortezza da Basso, its official location since 1982. Today the space functions as a trade fair vaunting an array of stands for vendors to present their products. In the days of the event, Florence’s Santa Maria Novella area and the historic center (more specifically the railway station and the Fortezza) are transformed by Pitti’s intriguing atmosphere: strolling through the streets, you’ll pass by men dressed in unique and creative clothing and obviously… the latest fashion trends.

Pitti there are no runway models and no superstar designers–just a selection of the world’s best menswear brands and artisans. It’s a trade show without actually feeling like a trade show. On the scene you notice buyers, sellers, and craftsmen showing off beautiful handmade shoes and suits as well as buyers from the leading stores across globe handling merchandise and placing orders for next year. The atmosphere is so friendly and relaxed, that you can feel the positive energy running through the place, as if everybody was so glad to be back at the party. Very different vibe than your typical high fashion event.

Pitti is about great people making great products. We as “Geniusbowtie” are always excited to be to one of the few selected menswear brands attending pitti each year. If you love fashion as much as we do, you should definately visit Pitti.


31 March 2018

Our first runway fashion collaboration was with Turkish Designer Tuba Ergin for Istanbul Fashion Week. Her chique and colourful summer was also the basis for our inspiration. We custom designed our first Womens bowties, bigger feathers brighter colours to stand out as the main accessories for the collection.


11 – 13 February 2018

London like Milan Paris and New York is the center of Fashion and design. Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side.

The Festival of Fashion brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead. London has always been one of our favourite cities and it was a pleasure to attend Pure London and showcase our Geniusbowtie collection. We were happy to participate and be a part of the upcoming brands, new ideas, innovations and of course the shopping, eating and cultural activities this great cit had to offer.